"On the whole customer loyalty is still very much there. Despite its problems it still serves 46 million people a day in 30,000 restaurants in 125 countries. But one thing is certain. If the burger 'n' fries chain has a future, it won't be burgers 'n' Mcdonalds to develop further it needs to invest (R&D) in the research of low fat foods. Keep out of countries that dislike USA. It needs to focus more on the countries where it makes substantial profit like the USA and Europe. But most of all it needs to put money in the work force. It needs to go back in advertising and market the good foods they have and will have. It's been a while since I have seen an advert on TV or a Billboard. It is time to comeback. It needs educators specialising in Nutrition, to spread the news about the health foods they are starting to provide. They need to help the environment to tarnish up their image and to show what measures they are going to, to satisfy more concious and a healthy customer. On top of all this, it still needs to be darn cheap."